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Nike trainers steal the show at Olympics | ELLE UK
Summer Olympics 2012 : How Nike emerged as the ultimate winner despite not being the title sponsor?
Nike Flyknit Trainer+ marathon shoes unveiled ahead of London 2012 | T3
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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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Nike takes marketing gold with neon-yellow shoes
Green was the New Gold at the London 2012 Olympics – Natural Running Center
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London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
London Olympics 2012: Nike Unveils Pro TurboSpeed & Medal Stand Collection for US Athletes - Core77
How Nike outplayed Adidas in London Olympics 2012 | Nike vs Adidas | Business Case Studies - YouTube
Nike Volt Collection: The Bright Yellow Shoes Seen on Athletes at the 2012 Summer Olympics in London
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nike's ambush marketing at the london 2012 games through the use of colour
Nike takes marketing gold with neon-yellow shoes
