Nike: From Sweatshops to Leadership in Employment Practices - ppt download
Examining the earned media impact of Nike's new campaign
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
Nike's Colin Kaepernick Ad Campaign: Courting Controversy or Playing Politics? - Banfield Agency : Banfield Agency
When bad publicity fuels brand image
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
Darren Rovell on Twitter: "How much in publicity value has Nike garnered since Colin Kaepernick first released this ad on Monday afternoon? Here's the math from @ApexMGAnalytics. https://t.co/DkoVRZmjhp" / Twitter
When bad publicity fuels brand image
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
How Effective is Nike's Social Media Strategy? | Brand24
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Controversy a victory for Nike's admen
Nike sales booming after Colin Kaepernick ad, invalidating critics - ABC News
Nike's diversity advert causing a backlash in Japan - BBC News
Nike, Once Cutting Edge, Seeks to Regain Its Brand Aura - The New York Times
NIKE's 8 Powerful Marketing Strategies & Tactics
Nike Social Media Policy by Olivia Paul on Prezi Next
Colin Kaepernick: #BoycottNike trends, Trump tweets after 'Just Do It' announcement - The Washington Post
Nike's approach to marketing: Then and now | BANKNOTES
Nike Seizes Controversy By The Bullish Horns
4 Branding Lessons From Nike's Colin Kaepernick Ad
Consumers split over impact of Nike's Colin Kaepernick campaign
Worst PR Disasters of 2019 - Contentworks
3 Valuable PR Lessons You Can Learn From the Nike Controversy
Worst PR Disasters of 2019 - Contentworks
